A Reddit user posted about the image of Vault Boy being used by a Billerica, Massachusetts pizza place in their menu. Joystiq decided to promptly inform Bethesda about the infringment on their property and was told:
Well he is a big part of our Fallout brand and is copyrighted, so, yeah, deciding on your own to use him to promote your business or product, or to sell stuff, or whatever, without getting permission from us ... not a good idea.”
Well, I for one hope that the pizza place will just get a cease and desist order, although you never know with Bethesda's trigger happy lawyers. The restaurant's owner probably didn't even know that the image used by the guy who designed the menu for them was owned by a company that employs one of the largest law firms in the world.