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This is an agreement between the Crimson Caravan Company and the Van Graffs to undercut or eliminate all other rival caravan companies in the region, such as the Gun Runners and Cassidy Caravans.
In the case of Cassidy Caravans, Gloria Van Graff has agreed to use mercenaries against Cassidy Caravans to drive down the company's value, allowing Alice McLafferty to purchase the remaining assets at bargain price.